Saks Fifth Avenue proudly announces the 20th Anniversary of Key To The Cure (KTTC), its annual charitable initiative to fight cancer.
Actress, comedian and producer Julia Louis Dreyfus is the official 2018 KTTC Ambassador and Designer Wes Gordon of Carolina Herrera designed the exclusive, limited edition t-shirt. The campaign kicks off October 1, 2018 and runs through October 31, 2018.
“The 20-year success of Key To The Cure has been fueled by the generosity of our customers and commitment of our ambassadors, designers, partners and internal team. It is incredibly rewarding to see the results ― close to $40 million has been donated to cancer research and treatment organizations throughout the United States,” said Marc Metrick, President of Saks Fifth Avenue. “We are honored to have Julia Louis-Dreyfus represent our campaign this year―a woman of strength, courage and levity. Together with the support of Julia and the Carolina Herrera Organization, I’m confident our 20th year will be the most successful yet.”
